Resume
Kate Riedell, PhD
Core Competencies
CX and Journey Strategy: Omni-channel journey design, customer segmentation, CX product management, service design.
Human-Centered Innovation: Behavioral insights, qualitative and quantitative research, usability testing, co-creation workshops.
Data-Informed Decision Making: KPI and OKR development, experience measurement, customer feedback loops, performance dashboards.
Cross-Functional Leadership: Partnering across Digital, Marketing, Customer Support, Engineering, and Architecture.
Scalable Enablement: Personalization, accessibility compliance (WCAG 2.2), AI/ML ethics, global onboarding and documentation.
Tools
Figma • Jira • Confluence • Salesforce • SQL (basic querying) • Grafana • New Relic • Qualtrics • UserTesting • SPSS • Claude • Gemini
Pearson
2022 - Present
Senior User Experience Analyst (Acting Product Manager)
Built the Pearson Virtual Schools user recruitment strategy and associated processes across all four divisions, and facilitated legal's review of those processes.
Defined and executed processes for in-platform feedback, leveraging Qualtrics, and averaging at least a 15% response rate.
Co-led the discovery and strategy development for AI-powered tools for the online learning platform, leveraging ongoing market research and mixed-methods insights to guide cross functional alignment with a cohesive short and long term vision (3-5 years).
Championed discovery to development adoption with 25% of potential capabilities and 20% of features within the backlog being released in 6 months time for teachers and staff for the AI Assisted Custom Assessment tool, leading to an adoption rate of 55% by applicable teachers.
Developed and executed user testing plans for AI-Powered student tutor tools in conjunction with QA, leading to increased adoption among 80% of the applicable student population across 47 schools with a limited course set.
Increased adoption rate of the custom assessment tool within the first semester of the school year by approximately by 65% through iterative cycles of feedback and critical enhancements that were put into production.
Reduced churn by 15% with the associated enrollment portal feature enhancements, directly stemming from user experience feedback and mixed methods insights.
Co-authored and contributed to business cases and investment recommendations grounded in continual market analysis and mixed methods research, contributing key insights that secured leadership approval for initiatives driving adoption gains and improved learning outcomes.
Mentored peers in discovery practices and outcome-focused decision making, instilling strong product practices across teams.
Recognized with the July 2024 'Make Your Mark' Award for delivering high-impact, user-centered solutions with speed and agility.
True Learning Educational Services, LLC
Lafayette, CO
2018 - 2022
Founder & Director
Launched and scaled a profitable instructional services company in Year 1, designing personalized literacy and intervention programs for 70+ Pre-K–12 clients.
Trademarked ‘Personalized Education Plan,’ a customized tool given to each client to guide services provided based on data collection and analysis.
Owned P&L and business strategy; developed proprietary service model based on continuous user feedback.
Designed product enhancements based on market research and outcomes, resulting in high customer satisfaction and expansion via district referral.
Mentored a team of 5 educators, fostering a user-first mindset and a continuous improvement culture.
Led continuous research and iteration of service models using educator and student feedback, improving measurable student outcomes and increasing client retention by 60% for applicable families per quarter.
LENA - Early Childhood Talk Technology
Boulder, CO
2018-2018
Program Coordinator, LENA Grow
Managed go-to-market rollout for 200+ early childhood educators and staff, designing training that improved program fidelity and adoption rates.
Translated field feedback into prioritized product enhancements, directly influencing roadmap iteration.
Isabella Bird Community School
Denver, CO
2017-2018
4th Grade Teacher, Ritchie Administrative Intern
Provided professional development to all teachers in special education modifications and writing by leveraging Experiential Learning and led the Multi-Tiered Systems of Support process in coordination with the assistant principal.
First 5 LA
Los Angeles, CA
2015-2017
Positions Held: Program Officer, Research Analyst and Student Professional Worker
Led the collaboration with executives from Children Now, the LA Chamber of Commerce, Viva Strategy & Communication, UCLA, and the Cities of Santa Monica and Pasadena for the eventual implementation of a Kindergarten Readiness Assessment that was based upon a synthesis of the research and qualitative data collected.
Completed a secondary data analysis on the early care and education workforce and quality rating and improvement systems in Los Angeles County for the Los Angeles County Childcare Planning Committee and translated these findings into multiple forms of communication.
University of California, Los Angeles, Extension
Los Angeles, CA
2015 - 2022
Instructor - (Online and Hybrid Models)
Designed and executed hybrid and online courses in early childhood for adult learners with evaluation ratings ranging from 7.73-9 in five domains, including how well the course met students’ professional needs.
University of California, Los Angeles
Los Angeles, CA
2012-2016
Graduate Student Researcher – National Science Foundation Study, IMPACT Study and Kasari Lab; Graduate School of Education Research Conference Organizer.
Led the planning, recruitment, training, and adoption of study tools by participants, in addition to data collection and analysis for multiple stakeholders across three nationally funded studies.
Designed and executed the qualitative components (interview and focus group protocols, surveys) of the usability portion of a digital portfolio study for teachers.
Led all aspects of the product life cycle of the digital portfolio application, and spearheaded shifts to the product and training based on data from user research and prior studies.
Orinda Union School District Orinda, CA
Lead 4th Grade Teacher 2007-2012
Implemented successful research-based instructional and assessment practices across all subjects that led to consistently high standardized test scores in literacy and math for all students.
Westford Public Schools Westford, MA
5th Grade Teacher 2006-2007
Employed successful inquiry based projects infused with technology across all content areas to facilitate student academic growth.
CERTIFICATIONS
2025 Agentic AI and AI Agents for Leaders – Vanderbilt University – Coursera
Generative AI in Business – University of Michigan – Coursera
Digital Product Management – University of Virginia - Coursera
EDUCATION
2018 School Administration Certificate, Educational Leadership and Policy Studies -
University of Denver
2016 Ph.D. in Special Education, Concentration in Human Development and Psychology -
University of California, Los Angeles and California State University, Los Angeles – Joint Doctoral Program
2006 Ed.M. in Developmental Studies, Concentration in Literacy and Language Education -
Boston University
2004 B.A. in Elementary Education and American Heritages -
Boston College