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Resume

Kate Riedell, PhD

Core Competencies

CX and Journey Strategy: Omni-channel journey design, customer segmentation, CX product management, service design.

Human-Centered Innovation: Behavioral insights, qualitative and quantitative research, usability testing, co-creation workshops.

Data-Informed Decision Making: KPI and OKR development, experience measurement, customer feedback loops, performance dashboards.

Cross-Functional Leadership: Partnering across Digital, Marketing, Customer Support, Engineering, and Architecture.

Scalable Enablement: Personalization, accessibility compliance (WCAG 2.2), AI/ML ethics, global onboarding and documentation.

Tools
Figma • Jira • Confluence • Salesforce • SQL (basic querying) • Grafana • New Relic • Qualtrics • UserTesting • SPSS • Claude • Gemini

Pearson
2022 - Present
Senior User Experience Analyst

Led user experience strategy and execution for Pearson Virtual Schools, guiding products from discovery through launch in close partnership with cross-functional teams.

  • Owned key components of product discovery and roadmap development, translating insights into backlog priorities aligned to business OKRs.

  • Delivered data-backed product enhancements for AI tools and Salesforce integration that increased platform scalability, reduced churn, and improved adoption.

  • Partnered with Product Management and Engineering to align cross-functional teams on customer pain points and new opportunities.

  • Initiated and executed customer discovery plans, including mixed-methods research and usability testing, informing investments in accessibility and platform performance.

  • Recognized with the July 2024 'Make Your Mark' Award for delivering high-impact, user-centered solutions with speed and agility.

True Learning Educational Services, LLC
Lafayette, CO
2018 - 2022
Founder & Director

Started and grew True Learning Educational Services to a staff of 5 and 70+ clients. Trademarked ‘Personalized Education Plan,’ a customized tool given to each client to guide services provided based on data collection and analysis. 

  • Owned P&L and business strategy; developed proprietary service model based on continuous user feedback.

  • Designed product enhancements based on market research and outcomes, resulting in high customer satisfaction and expansion via district referral.

LENA - Early Childhood Talk Technology
Boulder, CO
2018-2018
Program Coordinator, LENA Grow

Designed the content and associated tools for all aspects of the LENA Grow Professional Development Program for early childhood educators that used LENA Technology and led the professional development training for over 200 stakeholders. 

  • Analyzed survey and interview data from users on training and program implementation to inform the UI and future training material content.

Isabella Bird Community School
Denver, CO
2017-2018
4th Grade Teacher, Ritchie Administrative Intern

Provided professional development to all teachers in special education modifications and writing by leveraging Experiential Learning and led the Multi-Tiered Systems of Support process in coordination with the assistant principal.

First 5 LA
Los Angeles, CA
2015-2017
Positions Held: Program Officer, Research Analyst and Student Professional Worker

Led the collaboration with executives from Children Now, the LA Chamber of Commerce, Viva Strategy & Communication, UCLA, and the Cities of Santa Monica and Pasadena for the eventual implementation of a Kindergarten Readiness Assessment that was based upon a synthesis of the research and qualitative data collected. 

  • Completed a secondary data analysis on the early care and education workforce and quality rating and improvement systems in Los Angeles County for the Los Angeles County Childcare Planning Committee and translated these findings into multiple forms of communication. 

University of California, Los Angeles, Extension
Los Angeles, CA
2015 - 2022
Instructor - (Online and Hybrid Models)

Designed and executed hybrid and online courses in early childhood for adult learners with evaluation ratings ranging from 7.73-9 in five domains, including how well the course met students’ professional needs.

University of California, Los Angeles
Los Angeles, CA
2012-2016
Graduate Student Researcher – National Science Foundation Study, IMPACT Study and Kasari Lab; Graduate School of Education Research Conference Organizer.
Led the planning, recruitment, training, and adoption of study tools by participants, in addition to data collection and analysis for multiple stakeholders across three nationally funded studies. 

  • Designed and executed the qualitative components (interview and focus group protocols, surveys) of the usability portion of a digital portfolio study for teachers. 

  • Led multiple aspects of the product life cycle of the digital portfolio application, and spearheaded shifts to the product and training based on data from user research and prior studies.

Orinda Union School District Orinda, CA
Lead 4th Grade Teacher 2007-2012
Implemented successful research-based instructional and assessment practices across all subjects that led to consistently high standardized test scores in literacy and math for all students. 

Westford Public Schools Westford, MA
5th Grade Teacher 2006-2007

Employed successful inquiry based projects infused with technology across all content areas to facilitate student academic growth.

CERTIFICATIONS

2025 Agentic AI and AI Agents for Leaders – Vanderbilt University – Coursera

Generative AI in Business – University of Michigan – Coursera

Digital Product Management – University of Virginia - Coursera

EDUCATION

2018 School Administration Certificate, Educational Leadership and Policy Studies -
University of Denver

2016 Ph.D. in Special Education, Concentration in Human Development and Psychology -
University of California, Los Angeles and California State University, Los Angeles – Joint Doctoral Program

2006 Ed.M. in Developmental Studies, Concentration in Literacy and Language Education -
Boston University

2004 B.A. in Elementary Education and American Heritages -
Boston College